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Traditional media in the Netherlands

Statistics report on traditional media in the Netherlands

In terms of media use, the Netherlands is significantly digitalized. Dutch population uses online media increasingly more often than linear TV or printed newspapers. Despite that, the Netherlands' media landscape is relatively concentrated, with some specific brands dominating their segment. This report aims to provide a general overview on "old school" television, video, radio and print media. The report will look at statistics on how offline media consumption, and aims to give insights at the most popular media channels.

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Table of contents

Overview

4
  • Premium Forecast Most used media services in the Netherlands 2025
  • Premium Forecast Print media usage in the Netherlands 2025
  • Premium Statistic Trust in media in Netherlands 2021, by format
  • Premium Statistic Impact of the coronavirus on books consumption habits in the Netherlands 2020

Television and cinema

10
  • Premium Statistic Share of people who watch television daily in the Netherlands 2013-2024
  • Premium Statistic Monthly consumption of linear TV and VOD in the Netherlands 2018-2021
  • Premium Statistic Television viewing time in the Netherlands 2022-2023, by age group
  • Premium Statistic Daily audience reach of television in the Netherlands 2023, by age group
  • Premium Statistic Audience market shares of television channels in the Netherlands 2025
  • Basic Statistic Most watched TV programs in the Netherlands 2022
  • Premium Statistic Share of cinema & movie theater visitors in the Netherlands 2020, by age group
  • Premium Statistic Audience reach of cinema and movie theaters in the Netherlands 2014-2020, by income
  • Premium Statistic Frequency of cinema visits in the Netherlands 2015-2020, by household income
  • Premium Statistic Most-viewed films in theaters in the Netherlands in 2023, by attendance

Radio

7
  • Premium Statistic Share of people listening to the radio daily in the Netherlands 2013-2019
  • Premium Statistic Most popular radio stations in the Netherlands 2024
  • Premium Statistic Audience market share of selected radios in the Netherlands 2021, by age group
  • Premium Statistic Audience market share of selected radio stations in the Netherlands 2021, by gender
  • Premium Statistic Audience market share of radio stations in the Netherlands 2021, by location
  • Premium Statistic Audience figures of radio stations in the Netherlands 2024
  • Premium Statistic Leading radio stations based on audience reach in the Netherlands 2022

Print media

8
  • Premium Statistic Number of books read in the last year in the Netherlands 2020
  • Premium Statistic Book purchase frequency in the Netherlands 2024
  • Basic Statistic Reach of printed daily newspapers in the Netherlands in Q4 2022, by age group
  • Premium Statistic Average newspaper reach in the Netherlands 2010-2022
  • Premium Forecast Magazine / weekly newspaper consumption by brand in the Netherlands 2023
  • Premium Forecast Magazine / weekly newspaper purchases by type in the Netherlands 2023
  • Basic Statistic Print magazine circulation in the Netherlands 2022-2023, by category
  • Premium Statistic Distribution of printed magazine readers in the Netherlands 2024, by age group
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