| Characteristic | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Clothing, shoes and accessories | 59.3% | 53.5% | 57% | 58.7% | 59.5% |
| Movies and series via streaming service | 45.8% | 46.3% | 47.9% | 49% | 52.4% |
| Internet or telephone subscriptions | 35.4% | 38.7% | 44.4% | 48.9% | 50.8% |
| Meal delivery | 46.9% | 42.8% | 41.5% | 40.4% | 43.9% |
| Music via streaming service or downloads | 35.1% | 37% | 39.9% | 40.1% | 43% |
| Cosmetics, perfume and beauty products | 29% | 26.6% | 29% | 30.7% | 31.8% |
| Sporting goods | 27.8% | 26.1% | 27.5% | 28.4% | - |
| Furniture, home accessories and garden items | 30.1% | 24.7% | 24.2% | 24.4% | 24.4% |
| Cleaning products and care items | 21.2% | 26.6% | 21% | 23.5% | - |
| Other goods | 31% | 25.8% | 30.3% | 23.2% | 36% |
| Food and beverages | 25% | 24% | 22.6% | 21.8% | - |
| Printed books, magazines and newspapers | 25.7% | 21.4% | 21.4% | 21.3% | 23.9% |
| Computers, tablets and mobile phones | 24.3% | 22.1% | 21.1% | 21.1% | 25.7% |
| Medicine and vitamins | 18.4% | 18.5% | 19.2% | 20.9% | - |
| Electronics and home appliances | 21.7% | 18.4% | 17.7% | 17.7% | 23.3% |
| Computer software or software upgrades | 15.1% | 14.6% | 15.1% | 16.9% | 19.8% |
| Online games, games or downloads | 16.6% | 16.6% | 16.5% | 15.8% | 17.5% |
| Toys and baby equipment | 16% | 14.4% | 14.5% | 15.2% | - |
| Other paid apps | 8.9% | 9.9% | 11.7% | 14% | 17.3% |
| Vehicles or vehicle parts | 10.9% | 9.9% | 10% | 10.2% | - |
| Paid health or sports apps | 5.5% | 5.2% | 5.8% | 6.5% | 7.9% |
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Source
Source
Release date
November 2025
More information
Region
Netherlands
Survey time period
2021 to 2025
Number of respondents
5,000 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Multiple answers were possible.
Citation formats
