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Media usage in Sweden

Statistics report on media usage in Sweden

This report presents a range of selected statistics and data about the media usage in Sweden. In addition to general data on media consumption, it contains relevant statistics on online and digital media, television, radio and podcast, print media, music, cinema and video, as well as gaming. Particular emphasis is placed on reach, time spent, and usage behavior.

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Table of contents

Overview

4
  • Premium Forecast Most used media services in Sweden 2025
  • Premium Statistic Daily media usage in Sweden 2024, by medium
  • Premium Statistic Daily usage of digital and online media in Sweden 2024
  • Premium Statistic Average time spent with media per day in Sweden 2009-2023

TV and streaming

7
  • Premium Statistic Average daily TV viewing time in Sweden 2010-2024
  • Premium Statistic Average daily TV reach in Sweden 2009-2024
  • Premium Statistic TV channels in Sweden 2024, by audience share
  • Premium Statistic Ranking of TV programs in Sweden 2024, by number of viewers
  • Premium Statistic Share of individuals watching video streaming services per day in Sweden 2011-2024
  • Premium Statistic Frequency of watching online television services in Sweden 2023
  • Premium Statistic Distribution of daily video streaming time in Sweden 2024, by gender and age

Audio

7
  • Premium Statistic Daily radio usage in Sweden 2009-2024
  • Premium Statistic Ranking of radio networks in Sweden 2023-2024, by audience market share
  • Premium Statistic Share of individuals who have listened to web radio daily in Sweden 2009-2024
  • Premium Statistic Streaming music daily in Sweden 2009-2024
  • Basic Statistic Daily CD consumption in Sweden 2009-2024
  • Premium Statistic Share of individuals who used a podcast in the last month in the Nordics 2024
  • Premium Statistic Frequency of listening to podcasts in Sweden 2023

Print media

7
  • Premium Statistic Daily newspaper consumption in Sweden 2009-2024
  • Premium Statistic Ranking of city newspapers in Sweden 2020-2024, based on number of readers
  • Premium Statistic Evening newspapers in Sweden 2024, based on number of readers
  • Premium Statistic Daily magazine consumption in Sweden 2009-2024
  • Premium Statistic Daily book consumption in Sweden 2009-2024
  • Premium Forecast Print media usage in Sweden 2025
  • Premium Forecast Most used publishing media services in Sweden 2025

News

6
  • Premium Statistic Share of people using the following sources of news in Sweden 2026
  • Premium Statistic Share of individuals paying for online news in the Nordics 2022-2026
  • Premium Statistic Leading social media and messaging platforms for news in Sweden 2026
  • Premium Statistic Trust in news brands in Sweden 2026
  • Premium Statistic Ranking of offline news brands in Sweden 2026, by weekly reach
  • Premium Statistic Ranking of online news brands in Sweden 2026, by weekly reach

Gaming

5
  • Premium Forecast Penetration rate of video games in Sweden 2017-2031
  • Premium Forecast Users in the video games segment in Sweden 2017-2031
  • Premium Forecast Hours spent on playing video games per week in Sweden 2025
  • Premium Forecast Most used devices for video games in Sweden 2025
  • Premium Forecast Video game purchases in Sweden 2024

Internet and social media

7
  • Premium Statistic Internet and social media users Sweden 2025
  • Premium Forecast Share of households with internet access in Sweden 2000-2050
  • Premium Forecast Most common internet accesses by type in Sweden 2025
  • Basic Statistic Sweden: social media users 2025, by gender
  • Basic Statistic Sweden: time spent on social media 2021-2025
  • Premium Forecast Most common social media activities in Sweden 2025
  • Premium Forecast Social network usage by brand in Sweden 2025
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