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In 2024, private station TV4 maintained its position as the leading television channel in Sweden, with an audience share of **** percent. Following closely was the public television channel SVT1, which recorded an audience share of **** percent, reflecting a slight decline from the previous year. Compared to the previous year, the market share of SVT1 slightly decreased.

SVT1 and TV4

The channel SVT1 belongs to Sveriges Television AB. The public broadcasting service operates the TV channels SVT1, SVT2, SVT24, as well as a children’s channel and a science channel. Additionally, it is possible to watch TV online via SVT Play. TV4, on the other hand, is operated by TV4 Media AB (formerly Bonnier Broadcasting), one of the largest television companies in the Nordic countries. Contrary to SVT1, that is funded by an annual license fee which is in turn charged through taxes, the private channel finances itself through advertising.

Traditional vs. online TV

As of 2024, the overall television viewing time in Sweden amounted to ** minutes per day. This was a decrease of *** minutes compared to the previous year. In the last decade TV viewing time generally declined. In contrast to that, watching television online gains more and more popularity. While ** percent of Swedes used this medium in 2011, the share already amounted to ** percent as of 2023.