Carlsberg brand profile Germany 2023| ��ƽ��

Carlsberg brand awareness, usage, popularity, loyalty, and buzz among beer drinkers in Germany in 2023

Characteristic	Share of respondents
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Number of respondents

963 respondents

Age group

18-64 years

Special properties

respondents who drink beer

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beer, which of the following brands do you like?
Brand usage: When it comes to beer, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beer, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Carlsberg in Germany?
When it comes to beer drinkers, brand awareness of Carlsberg is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Carlsberg in Germany?
In total, ** percent of German beer drinkers say they like Carlsberg. However, in actuality, among the ** percent of German respondents who know Carlsberg, ** percent of people like the brand.

What is the usage share of Carlsberg in Germany?
All in all, ** percent of beer drinkers in Germany use Carlsberg. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the drinkers of Carlsberg?
Around * percent of beer drinkers in Germany say they are likely to use Carlsberg again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their drinkers show loyalty to the brand.

What's the buzz around Carlsberg in Germany?
In July 2023, about ** percent of German beer drinkers had heard about Carlsberg in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Carlsberg in Germany.

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