The survey is based on the German-speaking population aged 14 years and older.
Information on sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70.48 million people 2025: 23,075respondents, representing 71 million people
Further information on methodology can the found .
Original survey question: "Listed you will find different kinds of beverages. Which of them have you been consuming in the past 14 days? Beverage: non-alcoholic beer."
Citation formats
Consumption of non-alcoholic beer in Germany 2019-2025
During the 2025 survey period it was found that roughly million Germans aged 14 years and older drank non-alcoholic beer, an increase compared to the previous year at ** million. This graph illustrates the results of a survey on the consumption of non-alcoholic beer in Germany from 2019 to 2025. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). Number of people consuming non-alcoholic beer in Germany from 2019 to 2025 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/575433/non-alcoholic-beer-consumption-germany/
IfD Allensbach. "Number of people consuming non-alcoholic beer in Germany from 2019 to 2025 (in millions)." Chart. June 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/575433/non-alcoholic-beer-consumption-germany/
IfD Allensbach. (2025). Number of people consuming non-alcoholic beer in Germany from 2019 to 2025 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/575433/non-alcoholic-beer-consumption-germany/
IfD Allensbach. "Number of People Consuming Non-alcoholic Beer in Germany from 2019 to 2025 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jun 2025, /statistics/575433/non-alcoholic-beer-consumption-germany/
IfD Allensbach, Number of people consuming non-alcoholic beer in Germany from 2019 to 2025 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/575433/non-alcoholic-beer-consumption-germany/ (last visited July 15, 2026)
Number of people consuming non-alcoholic beer in Germany from 2019 to 2025 (in millions) [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/575433/non-alcoholic-beer-consumption-germany/