Topic: Second screen usage

Second screen usage - statistics & facts

Due to the omnipresence of mobile devices in modern life, it is no surprise that media consumption has become increasingly multi-layered with many consumers using an additional screen for secondary activities while watching TV. Second screen usage is especially popular among younger generations but older multitasking second screen users are catching up - in 2016, there were 46.7 million adult related-content simultaneous internet and TV users in the United States. This figure is projected to increase to 54.2 million users in 2018. In 2016, an estimated 68 percent of internet users in the United States accessed their the internet via smartphone and TV simultaneously, the most popular second screen usage combination ahead of desktop/TV and tablet/TV usage.

Number of adult U.S. related-content simultaneous internet and TV users in 2016
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Simultaneous smartphone internet and TV usage penetration in the United States in 2016
**%

Simultaneous tablet internet and TV usage penetration in the United States in 2016
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Current statistics on this topic

Mobile Internet

Second screen usage of Gen Z when watching TV 2018

Professional Sports

Second-screen behavior among sports fans 2021

Media

Second screen usage in the United States as of November 2016, by age

Devices and usage

Frequency of U.S. smartphone usage while watching TV 2019
Frequency of U.S. smartphone usage while watching TV 2019
How often, if ever, do you use your smartphone while you are simultaneously watching television on a separate device?
Frequency of U.S. tablet usage while watching TV 2019
Frequency of U.S. tablet usage while watching TV 2019
How often, if ever, do you use your tablet while you are simultaneously watching television on a separate device?
U.S. TV second screen usage penetration among online users 2017
U.S. TV second screen usage penetration among online users 2017
Percentage of internet users in the United States who use another device while watching TV or streaming digital video on TV as of March 2017
U.S. second screen level of attention during TV consumption 2017
U.S. second screen level of attention during TV consumption 2017
Primary attention of second screen users in the United States while watching traditional TV as of March 2017
U.S. simultaneous internet and TV users 2018-2022
U.S. simultaneous internet and TV users 2018-2022
Number of adult simultaneous internet and TV users in the United States from 2018 to 2022 (in millions)
U.S. simultaneous related-content internet and TV users 2014-2018
U.S. simultaneous related-content internet and TV users 2014-2018
Number of adult related-content simultaneous internet and TV users in the United States from 2014 to 2018 (in millions)
U.S. second screen related content users 2015-2018
U.S. second screen related content users 2015-2018
Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)
Global teen and young adults second screen usage Q2 2017
Global teen and young adults second screen usage Q2 2017
Share of teen and young adult internet users worldwide who use connected devices while watching TV as of 2nd quarter 2017, by type
U.S. online user second screen usage while watching TV 2017
U.S. online user second screen usage while watching TV 2017
Devices used simultaneously while watching TV among internet users in the United States as of July 2017, by age group

User demographics

U.S. users who used their smartphone while watching TV 2019, by gender
U.S. users who used their smartphone while watching TV 2019, by gender
Share of online users in the United States who use their smartphone while watching TV as of January 2019, by gender
U.S. users who used their smartphone while watching TV 2019, by age group
U.S. users who used their smartphone while watching TV 2019, by age group
Share of online users in the United States who use their smartphone while watching TV as of January 2019, by age group
U.S. users who used their smartphone while watching TV 2019, by ethnicity
U.S. users who used their smartphone while watching TV 2019, by ethnicity
Share of online users in the United States who use their smartphone while watching TV as of January 2019, by ethnicity
U.S. users who used their smartphone while watching TV 2019, by income
U.S. users who used their smartphone while watching TV 2019, by income
Share of online users in the United States who use their smartphone while watching TV as of January 2019, by income
U.S. users who used their smartphone while watching TV 2019, by education
U.S. users who used their smartphone while watching TV 2019, by education
Share of online users in the United States who use their smartphone while watching TV as of January 2019, by education
U.S. users who used their tablet while watching TV 2019, by age group
U.S. users who used their tablet while watching TV 2019, by age group
Share of online users in the United States who use their tablet while watching TV as of January 2019, by age group
U.S. users who used their tablet while watching TV 2019, by gender
U.S. users who used their tablet while watching TV 2019, by gender
Share of online users in the United States who use their tablet while watching TV as of January 2019, by gender
U.S. users who used their tablet while watching TV 2019, by ethnicity
U.S. users who used their tablet while watching TV 2019, by ethnicity
Share of online users in the United States who use their tablet while watching TV as of January 2019, by ethnicity
U.S. users who used their tablet while watching TV 2019, by income
U.S. users who used their tablet while watching TV 2019, by income
Share of online users in the United States who use their tablet while watching TV as of January 2019, by income
U.S. users who used their tablet while watching TV 2019, by education
U.S. users who used their tablet while watching TV 2019, by education
Share of online users in the United States who use their tablet while watching TV as of January 2019, by education

Second screen activities

Second screen activities of U.S. users while watching TV 2017
Second screen activities of U.S. users while watching TV 2017
Share of consumers in the United States who use a second screen for selected activities during TV consumption as of fall 2017
Smartphone use while watching TV in the United States 2019
Smartphone use while watching TV in the United States 2019
Most popular smartphone activities of second screen users in the United States while watching TV as of January 2019
Tablet use while watching TV in the United States 2019
Tablet use while watching TV in the United States 2019
Most popular tablet activities of second screen users in the United States while watching TV as of January 2019
Computer use while watching TV in the United States 2017
Computer use while watching TV in the United States 2017
Most popular computer activities of second screen users in the United States while watching TV as of March 2017
Second screen usage in the United States as of November 2016, by age
Second screen usage in the United States as of November 2016, by age
Which are things you typically do while watching your home TV?
Second screen usage during TV shows in the U.S. 2017, by genre
Second screen usage during TV shows in the U.S. 2017, by genre
Share of TV viewers who use another device during TV shows in the United States as of June 2017, by genre

Social media

Frequency of U.S. smartphone social usage while watching TV 2019
Frequency of U.S. smartphone social usage while watching TV 2019
Frequency of using social media via smartphone while watching TV on a separate device according to adult users in the United States as of January 2019
Digital engagement of U.S. adults with TV shows 2018
Digital engagement of U.S. adults with TV shows 2018
Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
Importance of social media for U.S. TV superfans on Twitter 2017
Importance of social media for U.S. TV superfans on Twitter 2017
Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
U.S. ad-supported TV share of voice on Twitter 2018, by timeslot
U.S. ad-supported TV share of voice on Twitter 2018, by timeslot
Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslot
U.S. ad-supported TV share of voice on Twitter 2018, by genre
U.S. ad-supported TV share of voice on Twitter 2018, by genre
Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
Total mentions of the Oscars on social media posts worldwide 2017-2018
Total mentions of the Oscars on social media posts worldwide 2017-2018
Total mentions of the Academy Awards on social media posts worldwide in 2017 and 2018 (in millions)
Top mentions during the Oscars on social media posts worldwide 2018
Top mentions during the Oscars on social media posts worldwide 2018
Top mentions minute-by-minute during the Oscars on social media posts worldwide in February 2018 (in 1,000s)
Oscars: most discussed award categories on social media 2018
Oscars: most discussed award categories on social media 2018
Most discussed Academy Award categories on social media in February 2018, by number of mentions
Oscars: most discussed best picture nominees on social media 2018
Oscars: most discussed best picture nominees on social media 2018
Most discussed Best Picture Academy Award nominees on social media in February 2018, by number of mentions

Sports

Second-screen behavior among sports fans 2021
Second-screen behavior among sports fans 2021
Most common activities while watching sports worldwide as of August 2021
2018 Winter Olympics social media posts and discussion distribution
2018 Winter Olympics social media posts and discussion distribution
Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018
2018 Winter Olympics athletes with highest social media follower growth
2018 Winter Olympics athletes with highest social media follower growth
Olympic athletes with the biggest social media follower growth during the Winter Olympics in PyeongChang 2018
FIFA World Cup: simultaneous second screen usage 2018
FIFA World Cup: simultaneous second screen usage 2018
Second screen activities of FIFA World Cup fans as of 1st quarter 2018

Number of adult U.S. related-content simultaneous internet and TV users in 2016
****m

Simultaneous smartphone internet and TV usage penetration in the United States in 2016
**%

Simultaneous tablet internet and TV usage penetration in the United States in 2016
****%

Key figures

The most important key figures provide you with a compact summary of the topic of "Second screen usage" and take you straight to the corresponding statistics.

- Share of U.S. digital device users looking up information related to TV content
- **%
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Detailed statistics
U.S. digital device user activities while watching TV 2018
- Share of U.S. second screen tablet users who use social media while watching TV in 2019
- 53%
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Detailed statistics
Tablet use while watching TV in the United States 2019
- Share of weekly second screen usage during TV consumption worldwide as of November 2016
- **%
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Detailed statistics
Content-related second screen usage during TV consumption 2016
- Share of U.S. second screen smartphone users who look up information about what they're watching while watching TV in 2019
- 68%
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Detailed statistics
Smartphone use while watching TV in the United States 2019

- Share of U.S. social media users who conduct TV-related actions on Facebook in 2016
- ****%
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Detailed statistics
Social media platforms for TV-related actions 2016
- Most social new TV series premiers during the 2016/2017 season in the United States as of October 2016
- This Is Us
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Detailed statistics
Most social TV series premiers in the United States 2016
- Share of sports viewers who use social media platforms
- **%
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Detailed statistics
Second-screen behavior among sports fans 2021
- Number of retweets of Penn State IFC pledging to support flood victims for RTs
- 1.2m
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Detailed statistics
Twitter: most retweets 2017

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Second screen usage - statistics & facts

Key insights