The graph presents the distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018. Twitter accounted for 50 percent of stakeholder posts during the Winter Olympics but generated only seven percent of all interactions. Instagram was ranked first in terms of user engagement.
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Sportcal. (May 3, 2018). Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/941445/winter-olympics-social-media-posts-and-discussion-share/
Sportcal. "Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018." Chart. May 3, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/941445/winter-olympics-social-media-posts-and-discussion-share/
Sportcal. (2018). Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/941445/winter-olympics-social-media-posts-and-discussion-share/
Sportcal. "Distribution of Social Media Posts and Interactions during The Winter Olympics in Pyeongchang 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 May 2018, /statistics/941445/winter-olympics-social-media-posts-and-discussion-share/
Sportcal, Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018 ÌÇÐÄÆƽâ°æ, /statistics/941445/winter-olympics-social-media-posts-and-discussion-share/ (last visited July 26, 2026)
Distribution of social media posts and interactions during the Winter Olympics in PyeongChang 2018 [Graph], Sportcal, May 3, 2018. [Online]. Available: /statistics/941445/winter-olympics-social-media-posts-and-discussion-share/
