TV superfans are a self-identified cluster within the Twitter insiders online research community of approx. 7,000 users; 2/3 of superfans report to watching more than 3 hours of TV daily
Citation formats
Importance of social media for U.S. TV superfans on Twitter 2017
This statistic presents the importance of social media according to Twitter users in the United States who identify as TV superfans as of **. During the survey period, ** percent of respondents stated that a social platform like Twitter played a role in their TV viewing.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Video Advertising Bureau. (September 30, 2017). Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau. "Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017." Chart. September 30, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau. (2017). Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau. "Importance of Social Media According to Twitter Users in The United States Who Identify as Tv Superfans as of January 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2017, /statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
Video Advertising Bureau, Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017 ÌÇÐÄÆƽâ°æ, /statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/ (last visited August 01, 2026)
Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017 [Graph], Video Advertising Bureau, September 30, 2017. [Online]. Available: /statistics/290170/social-media-user-interaction-with-brand-tweets-during-cultural-tv-events/
