Diet and weight-loss market in Japan - statistics & facts
A rapidly growing market for diet-related products and services in Japan stands in contrast to the image that Japanese people are slim and healthy thanks to their traditional diet. Japan has one of the lowest overweight rates among OECD countries. However, body weight-related topics as well as exposure to social media has driven the desire for unrealistic dieting goals and has distorted body images. Coupled with a rising awareness of lifestyle diseases, the desire to lose weight without restrictive changes is now driving product and service trends in Japan.
