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Diet and weight-loss market in Japan

Statistics report on the diet and weight-loss products and services market in Japan

This statistics report provides insights into Japan's diet and weight loss market. Providing a collection of insights on the major segments related to products and services advertising weight loss effects, the report includes statistics on health foods, dietary supplements, and fitness services. It further includes survey data on body awareness, dieting habits, and exercising habits among Japanese consumers.

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Table of contents

Overview

5
  • Premium Statistic BMI status of the female population Japan 2023, by age group
  • Premium Statistic BMI status of the male population Japan 2023, by age group
  • Premium Statistic Monthly spending on health products in Japan 2020-2024
  • Premium Statistic Cost of a healthy diet in Japan 2017-2022
  • Premium Statistic Frequency of balanced meals in Japan 2024

Foods

4
  • Premium Statistic Wellness food market size in Japan 2021-2023
  • Premium Statistic Sales value of reduced sugar products in Japan 2019-2022
  • Premium Statistic Number of sugar-free snack launches in Japan 2018-2022
  • Premium Statistic Number of low sugar bakery product launches in Japan 2018-2023

Health supplements

5
  • Premium Statistic Dietary supplements market size in Japan 2019-2026
  • Premium Statistic Sales distribution of weight management supplements in Japan 2024, by channel
  • Premium Statistic Protein supplement market size in Japan 2023-2024
  • Premium Statistic Awareness of meal replacement products in Japan 2025
  • Premium Statistic Level of trust in functional foods claims in Japan 2024

Gadgets

5
  • Premium Statistic Ownership rate of facial beauty devices among women in Japan 2024
  • Premium Statistic Women's main goals for using facial beauty gadgets in Japan 2024
  • Premium Statistic Domestic wearable device shipment volume share Japan 2024, by company
  • Premium Statistic Smartwatches or wearable fitness/activity trackers ownership Japan 2025
  • Premium Statistic Leading weight control applications in Japan 2024, by all-time revenue

Exercising

4
  • Premium Statistic Sporting goods household expenditure in Japan 2016-2024
  • Premium Statistic Share of people doing sports once a week or more FY 2024, by age
  • Premium Statistic Reasons for working out and doing sports Japan 2024
  • Premium Statistic Share of people doing sports for dieting in Japan 2022-2024

Fitness services

4
  • Premium Statistic Share of people using gyms in Japan 2016-2024
  • Premium Statistic Share of people using gyms in Japan 2024, by age group
  • Premium Statistic Leading workout applications in Japan 2024, by all-time revenue
  • Premium Statistic Leading yoga applications in Japan 2015-2024, by revenue

Body awareness

4
  • Premium Statistic Share of women worried about their body line in Japan 2020-2024
  • Premium Statistic Share of women worried about their body line in Japan 2024, by age
  • Premium Statistic Share of men worried about their body line in Japan 2020-2024
  • Premium Statistic Share of men worried about their body line in Japan 2024, by age

Dieting habits

4
  • Premium Statistic Popular dieting methods in Japan 2025
  • Premium Statistic Reasons for starting a diet in Japan 2025
  • Premium Statistic Women's opinion on the main challenges of dieting in Japan 2024
  • Premium Statistic Women's desired body parts to slim through dieting in Japan 2024
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