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Snus market in Sweden

Statistics report on the snus market in Sweden

This report presents a number of statistics and facts about tobacco and nicotine snus in Sweden. It provides data on users and snus consumption patterns. Moreover, it includes chapters that focus on the financials, foreign trade, and the market leaders within the industry.

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Table of contents

Overview

6
  • Premium Statistic Share of population smoking or snusing daily in Sweden 2023, by age and gender
  • Premium Statistic Share of daily snus users Sweden 2004-2024
  • Premium Statistic Share of snus purchases in Sweden 2023, by product
  • Premium Statistic Most popular nicotine snus flavors among Swedes 2024
  • Premium Statistic Most-sold snus tins by Snusbolaget in Sweden 2023
  • Premium Statistic Ranking of companies and distributors in the tobacco industry Sweden 2025, by revenue

Financials

4
  • Premium Statistic Consumer price index (CPI) of tobacco in Sweden 2014-2024
  • Premium Forecast Revenue in the tobacco products market in the Nordics 2018-2030
  • Premium Forecast Volume of the tobacco products market in the Nordics 2020-2030, by segment
  • Premium Statistic Tobacco sales of snus per capita in Sweden 2010-2023

Consumer behavior

8
  • Premium Statistic Share of population snusing daily in Sweden 2021-2024, by economic situation
  • Premium Statistic Share of population snusing daily in Sweden 2024, by economic situation and gender
  • Premium Statistic Share of daily snus users Sweden 2004-2024, by gender
  • Premium Statistic Share of daily tobacco snus users Sweden 2024, by age and gender
  • Premium Statistic Share of daily nicotine snus users in Sweden 2024, by age and gender
  • Premium Statistic Reasons for white snus / tobacco-free nicotine portions use in Sweden 2024
  • Premium Statistic Share of school students' snus consumption Sweden 2012-2024
  • Premium Statistic Share of school students' snus acquisition Sweden 2012-2024

Market leaders

9
  • Premium Statistic Revenue of Philip Morris International's smoke-free products 2025, by segment
  • Premium Statistic Net sales of Swedish Match 2019-2023
  • Premium Statistic Swedish Match North Europe operating profit 2019-2023
  • Premium Statistic Net sales of Skruf Snus 2012-2023
  • Premium Statistic Operating profit of Skruf Snus 2015-2023
  • Premium Statistic Revenue of Modern Oral 2025, by region
  • Premium Statistic Revenue of British American Tobacco 2025, by region
  • Premium Statistic New categories revenue of British American Tobacco 2019-2025
  • Premium Statistic Net sales of British American Tobacco Sweden AB 2019-2024

Foreign trade

4
  • Premium Statistic Import value of tobacco and tobacco manufactures into Sweden 2014-2024
  • Premium Statistic Export value of tobacco and tobacco manufactures from Sweden 2014-2024
  • Premium Statistic Shipment volume of Swedish Match nicotine pouches 2020-2023, by region
  • Premium Statistic Philip Morris International's shipment volume of nicotine pouches 2021-2025
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