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Private label in the United Kingdom (UK)

Statistics report on private label and own brand products in the United Kingdom (UK)

This report presents a range of statistics and facts about private label products in the United Kingdom. Following the recent trend in price-conscious consumers, private label or own label brands have become a key consideration in the grocery sector.

Table of contents

Overview

5
  • Premium Statistic Global market share of private labels by territory 2023
  • Premium Statistic Share of store brand consumer goods sales in Europe 2023-2025
  • Premium Statistic Store brand consumer goods sales in Europe 2022
  • Premium Statistic Private label share of grocery retail in Europe 2025, by country
  • Premium Statistic Change in private labels' share of grocery retail in Europe 2025, by country

UK retail

3
  • Premium Statistic Growth of supermarket private label sales in the UK 2023, by retailer
  • Premium Statistic Share of grocery sales in the UK 2023, by product segment
  • Premium Statistic Growth in the grocery market in the UK 2023, by product segment

Private label categories

5
  • Premium Statistic Switching to cheaper or own brands in the UK 2022, by product category
  • Premium Statistic Shoppers who buy own-brand medicines and household goods in Great Britain 2023
  • Premium Statistic Shoppers who buy own-branded beverages in Great Britain 2023
  • Premium Statistic Shoppers who buy own-branded snacks and cupboard products in Great Britain 2023
  • Premium Statistic Shoppers who buy own-branded dairy products in Great Britain 2023

Leading supermarket brands

9
  • Premium Statistic Leading cheese and cheese alternative brands in the United Kingdom
  • Premium Statistic Leading 'Ready Meals - Chilled Or Frozen' brands in GB 2023, by number of consumers
  • Premium Statistic Leading breads and brioches brands in the United Kingdom 2023, by number of consumers
  • Premium Statistic Leading breakfast cereals brands in the United Kingdom 2023, by number of consumers
  • Premium Statistic Leading 'Pasta And Noodles' brands in GB 2023, by number of consumers
  • Premium Statistic Leading bottled mineral water brands in the United Kingdom, by number of consumers
  • Premium Statistic Leading 'Instant Coffee' brands in GB 2023, by number of consumers
  • Premium Statistic Leading 'Toilet Paper' brands in GB 2017 - 2023, by number of users
  • Premium Statistic Leading nappies brands in the United Kingdom 2022, by number of users

Consumer behavior

6
  • Premium Statistic Consumers worried about affording food next month in the UK 2025, by age group
  • Premium Statistic Ways consumers are saving on grocery costs in the UK 2026
  • Premium Statistic Impact of inflation on FMCG purchasing habits in the UK 2022, by product category
  • Premium Statistic Likelihood to buy supermarket private label products in the UK 2023-2024
  • Premium Statistic Reasons why consumers do not buy private label grocery brands in the UK 2023
  • Premium Statistic Shoppers who would continue to buy supermarket private label products in the UK 2023
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