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Private label in Europe

Statistics report on private label grocery retail in Europe

This report presents statistical data regarding the grocery retail market of private label in Europe. The first chapter gives an overview on the consumer goods sold under store brands in Europe, while the other chapters provide private label insights for key markets in Europe.

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Table of contents

Overview

9
  • Premium Statistic Share of global store brand consumer goods sales 2024, by region
  • Premium Statistic Sales value of store brand consumer goods in Europe 2021-2025
  • Premium Statistic Share of store brand consumer goods sales in Europe 2023-2025
  • Premium Statistic Value share of private label FMCG in Europe 2025
  • Premium Statistic Volume share of private label FMCG in Europe 2023
  • Premium Statistic Private label share of grocery retail in Europe 2025, by country
  • Premium Statistic Change in private labels' share of grocery retail in Europe 2025, by country
  • Premium Statistic Private label value share in Europe 2023, by category
  • Premium Statistic Private label sales value in Europe 2023, by category

Italy

6
  • Premium Statistic Sales revenue of private labels in traditional Italian grocery retail 2019-2024
  • Premium Statistic Private label market share in traditional grocery retail in Italy 2019-2025
  • Premium Statistic Private labels value share in Italy 2024, by category
  • Premium Statistic Value share of consumer packaged goods store brands in Italy by retail format 2023
  • Basic Statistic Revenue of private label companies in Italian grocery retail 2013-2022
  • Premium Statistic Most affordable food stores for own brand products in Italy 2024

Spain

5
  • Premium Statistic Value share of FMCG private labels in Spain by department 2024
  • Premium Statistic Private label volume share in Spain 2025, by category
  • Premium Statistic Market share of supermarket brands in Spain in 2024
  • Premium Statistic Share of store brand sales among Spanish retailers 2024
  • Premium Statistic Reasons for increased purchase of store brands in Spain in 2025

Germany

4
  • Premium Statistic Market share of private labels in total food retail revenue in Germany 2009-2024
  • Premium Statistic Private label revenue share in food retail in Germany 2024, by product
  • Premium Statistic Market value share held by private labels in Germany 2024, by product category
  • Premium Statistic Leading retail establishments for buying private label products Germany 2023

France & Benelux

6
  • Premium Statistic Sales share of store brands in grocery retail in France 2020-2025
  • Premium Statistic Percentage change in private label market value in France 2026, by segment
  • Premium Statistic Percentage change in private label market volume in France 2026, by segment
  • Premium Statistic Price index of private label grocery products in France 2007-2022
  • Premium Statistic Private label market share in the Netherlands 2021-2025
  • Premium Statistic Private label food market share in Belgium 2020-2024

Nordics

7
  • Premium Statistic Private label share of total grocery retail sales in Norway 2011-2023
  • Premium Statistic Private label share of total grocery retail sales in Norway 2021, by product type
  • Premium Statistic Share of private label products of the total turnover of retail trade in Norway 2023
  • Premium Statistic Turnover of private label products for the retail trade in Norway 2023, by category
  • Premium Statistic Private label share for food and beverages in grocery stores in Sweden 2024
  • Premium Statistic Private label turnover for food and beverages in grocery stores in Sweden 2023
  • Premium Statistic Share of private labels in consumer goods purchases quarterly in Finland 2022-2026

Poland & Romania

8
  • Premium Statistic Share of private labels in the FMCG market in Poland 2019-2025
  • Premium Statistic Value of private label segment in Poland 2020-2023
  • Premium Statistic Share of meat and cold cuts private labels in Poland by channel 2023
  • Premium Statistic Frequency of purchasing private labels products in Poland 2022-2023
  • Premium Statistic Frequency of purchase of private label products in Poland 2022, by grocery store
  • Premium Statistic Private label sales share of FMCG in Romania 2023, by product
  • Premium Statistic Private label value and volume sales share in Romania 2023-2024
  • Premium Statistic Private label sales share in Romania 2024, by channel
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