Julia Stoll
Research expert covering TV and video media
The digitalization in the media in Thailand - statistics & facts
Digitalization is becoming increasingly prevalent in the daily lives of average Thai consumers. This transition arose from the growing rate of the country’s internet penetration as well as the increasing smartphone penetration rate in Thailand. The Thailand 4.0 economic model emphasized digitalization as part of the country's development and has led many sectors to adapt to this development plan, the media sector in particular. This sector acts as a medium between consumers and enterprises. There have been substantial amounts of investment from media enterprises into digital platforms, pushing the media sector to digitalize to convey more content to consumers.
