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Digital market in the United Arab Emirates

Statistics report on the digital market in the United Arab Emirates

This report presents data on the digital market in the United Arab Emirates, offering a regional overview and insights into the UAE’s digital landscape. It covers key figures across digital media, e-commerce, digital advertising, digital payments, digital health, digital services, as well as a chapter on digital transformation and challenges in UAE businesses.

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Table of contents

Regional overview

5
  • Premium Statistic Market value of advertising MENA 2022-2027, by segment
  • Premium Statistic Digital ad spend in the Middle East & North Africa 2021-2024
  • Premium Statistic Most used payment methods in e-commerce in MEA in 2025, with a forecast for 2030
  • Premium Statistic Market value of music industry MENA 2022-2027, by segment
  • Premium Forecast Digital health revenue GCC 2024, by country

Overview UAE

4
  • Premium Statistic Digital Quality of Life index UAE 2021-2025
  • Premium Statistic Number of internet users UAE 2014-2024
  • Premium Forecast Internet usage penetration rate in the United Arab Emirates 2000-2050
  • Premium Statistic Number of broadband internet subscriptions in UAE 2020-2024, by month

Digital payments

5
  • Premium Statistic Most popular online payment methods in the UAE 2024, by type
  • Premium Forecast Penetration rate of online banking in the United Arab Emirates 2000-2050
  • Premium Statistic Biggest international and domestic payment card schemes in the UAE 2016-2024
  • Premium Statistic Quarterly transaction speed of remittances leaving the UAE 2016-2024
  • Premium Forecast Payments at points of sale by type in the UAE 2024

Media and e-commerce

5
  • Premium Forecast Attitudes towards digital media in the UAE 2024
  • Premium Forecast Digital audio purchases in the UAE 2024
  • Premium Forecast Digital video purchases in the UAE 2024
  • Premium Statistic Weekly online shopping activity UAE 2025
  • Premium Statistic Breakdown of online grocery orders UAE 2024, by category

Digital ads

4
  • Premium Statistic Value of digital ad spending in MENA 2023, by format
  • Premium Forecast Digital advertising touchpoints in the UAE 2024
  • Premium Forecast Social media advertising spending growth in the United Arab Emirates 2018-2031
  • Premium Forecast In-App Advertising spending in the United Arab Emirates 2017-2030

Digital transformation in businesses

5
  • Premium Statistic Profitability increase through digital transformation UAE 2024, by technology
  • Premium Statistic Leading reasons for prioritizing data and analytics among businesses UAE 2024
  • Premium Statistic Leading short-term goals aimed by prioritizing artificial intelligence UAE 2024
  • Premium Statistic Main challenges affecting digital transformation UAE 2024
  • Premium Statistic Leading factors discouraging business investments in new technologies UAE 2024

Digital health

4
  • Premium Forecast Digital health revenue GCC 2024, by country
  • Premium Forecast Digital health users in the United Arab Emirates 2017-2029
  • Premium Forecast ARPU in the digital health market in the United Arab Emirates 2017-2031
  • Premium Forecast Market share of top digital health brands UAE 2023, by brand

Digital services

4
  • Premium Forecast Revenue in the eservices market in the United Arab Emirates 2017-2029
  • Premium Forecast Revenue growth of e-services in the United Arab Emirates 2018-2029
  • Premium Forecast Number of users in the eservices market in the United Arab Emirates 2017-2029
  • Premium Forecast Travel product online bookings in the UAE 2024
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