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In 2022, Israel’s print advertising market revenue amounted to * million U.S. dollars. According to estimates, it will shrink to * million U.S. dollars in 2027. The main reason for this downward trend is the general weakening of the print market. Since more and more people have been reading electronic magazines in the last two decades and prefer internet news sites, the print market is less attractive to advertisers. Israeli news websites, such as YNET and MAKO, achieve great prosperity. The revenue from advertising in newspapers and magazines a crucial part of the print sector, is expected to decrease by *** percent in the next five years to * million U.S. dollars.

The shift from print to social media advertising

  While print advertising is losing some importance, social media advertising is gaining momentum significantly. In 2021, ad spending in Israel's social media advertising segment yielded revenue of approximately million U.S. dollars. Estimates show that the expenditure will increase to roughly *** million U.S. dollars in 2026. Since social networks are popular among different population segments, particularly young people, these networks have become particularly attractive to advertisers. In addition, influencers – comedians, sports experts, models, or people without expertise – advertise products and services or promote paid content on social media. It is projected that Israel's influencer advertising market revenue will reach over 100 million U.S. dollars by 2027, a growth of nearly ** percent compared to 2022.