Survey question:
Will you increase online spending compared to offline/traditional spending in
the coming year?
The Greater Bay Area is Chinese's government's scheme linking the cities of Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing into an integrated economic and business hub.
In this survey, the Greater Bay Area figures include Hong Kong and the nine mainland China cities listed above. Data for Macau consumers is not available due to insufficient sample size.
100 consumers were surveyed in each of nine cities in mainland China and 500 consumers in Hong Kong.
Citation formats
Plans to increase online expenditure among consumers in China's Greater Bay Area 2018
This statistic shows the results of a survey about consumer expenditure plans in the coming year in the Greater Bay Area in China as of October 2018. During the survey period, around ** percent of respondents in the Greater Bay Area cities said they planned to increase their online spending in the coming year to the level where the online expenditure will be higher than their offline spending.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
KPMG, & GS1. (November 11, 2018). Plans to increase online spending compared to offline/traditional spending in the coming year in China's Greater Bay Area as of October 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/990139/china-greater-bay-area-plans-to-increase-online-spending-vs-offline-spending-in-the-coming-year/
KPMG, und GS1. "Plans to increase online spending compared to offline/traditional spending in the coming year in China's Greater Bay Area as of October 2018." Chart. November 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/990139/china-greater-bay-area-plans-to-increase-online-spending-vs-offline-spending-in-the-coming-year/
KPMG, GS1. (2018). Plans to increase online spending compared to offline/traditional spending in the coming year in China's Greater Bay Area as of October 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/990139/china-greater-bay-area-plans-to-increase-online-spending-vs-offline-spending-in-the-coming-year/
KPMG, and GS1. "Plans to Increase Online Spending Compared to Offline/Traditional Spending in The Coming Year in China's Greater Bay Area as of October 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Nov 2018, /statistics/990139/china-greater-bay-area-plans-to-increase-online-spending-vs-offline-spending-in-the-coming-year/
KPMG & GS1, Plans to increase online spending compared to offline/traditional spending in the coming year in China's Greater Bay Area as of October 2018 ÌÇÐÄÆƽâ°æ, /statistics/990139/china-greater-bay-area-plans-to-increase-online-spending-vs-offline-spending-in-the-coming-year/ (last visited August 05, 2026)
Plans to increase online spending compared to offline/traditional spending in the coming year in China's Greater Bay Area as of October 2018 [Graph], KPMG, & GS1, November 11, 2018. [Online]. Available: /statistics/990139/china-greater-bay-area-plans-to-increase-online-spending-vs-offline-spending-in-the-coming-year/
