Source tracked 2,919 athletes, 217 organizations, and 95 partners. Performance of individual social posts was measured from the original links.
Source tracked activity across Facebook, Instagram, Twitter and YouTube.
Citation formats
Most popular athletes on social media during Winter Olympics 2018, by interactions
This statistic presents the most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions. According to the findings, American snowboarder Shaun White had the highest recorded number of interactions across all social media platforms during the Winter Olympics, with a total of **** million interactions. In second place was the American figure skater Maia Shibutani who had a total of **** million total interactions across social media platforms.
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SportsPro. (March 27, 2018). Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro. "Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions)." Chart. March 27, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro. (2018). Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro. "Most Popular Athletes on Social Media during The Winter Olympics in Pyeongchang 2018, by Total Number of Interactions (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2018, /statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
SportsPro, Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions) ÌÇÐÄÆƽâ°æ, /statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/ (last visited August 01, 2026)
Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions (in millions) [Graph], SportsPro, March 27, 2018. [Online]. Available: /statistics/986682/most-popular-athletes-social-media-winter-olympics-worldwide/
