As of the closing days of the Beijing Winter Olympics 2022, over 64 million people worldwide were using the official Olympic website or app to follow updates on the competition. Overall, there were 2.8 billion engagements across Olympic social media platforms, and over 93 million followers across official online networks. Additionally, videos with the hashtag #OlympicSpirit generated over 2.1 billion views on TikTok.
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International Olympic Committee (IOC). (February 20, 2022). Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1333459/beijing-winter-olympics-online-usage-interaction/
International Olympic Committee (IOC). "Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022." Chart. February 20, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1333459/beijing-winter-olympics-online-usage-interaction/
International Olympic Committee (IOC). (2022). Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1333459/beijing-winter-olympics-online-usage-interaction/
International Olympic Committee (IOC). "Digital and Social Media Interactions during The Beijing Winter Olympics as of February 19th, 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2022, /statistics/1333459/beijing-winter-olympics-online-usage-interaction/
International Olympic Committee (IOC), Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022 ÌÇÐÄÆƽâ°æ, /statistics/1333459/beijing-winter-olympics-online-usage-interaction/ (last visited July 15, 2026)
Digital and social media interactions during the Beijing Winter Olympics as of February 19th, 2022 [Graph], International Olympic Committee (IOC), February 20, 2022. [Online]. Available: /statistics/1333459/beijing-winter-olympics-online-usage-interaction/
