In 2024, the Rolex brand was valued at approximately ****Â billion U.S. dollars. This was the brand's highest value over the displayed period, and an increase of roughly billion dollars on the previous year.
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Brand Finance. (July 23, 2025). Brand value of Rolex worldwide from 2016 to 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/980735/rolex-brand-value-worldwide/
Brand Finance. "Brand value of Rolex worldwide from 2016 to 2024 (in million U.S. dollars)." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/980735/rolex-brand-value-worldwide/
Brand Finance. (2025). Brand value of Rolex worldwide from 2016 to 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/980735/rolex-brand-value-worldwide/
Brand Finance. "Brand Value of Rolex Worldwide from 2016 to 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/980735/rolex-brand-value-worldwide/
Brand Finance, Brand value of Rolex worldwide from 2016 to 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/980735/rolex-brand-value-worldwide/ (last visited July 20, 2026)
Brand value of Rolex worldwide from 2016 to 2024 (in million U.S. dollars) [Graph], Brand Finance, July 23, 2025. [Online]. Available: /statistics/980735/rolex-brand-value-worldwide/
