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In 2025, the Zara brand was valued at approximately **** billion U.S. dollars. In comparison, the value of the H&M brand was **** billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs that move quickly from the catwalk to stores to meet new trends.

Worldwide sales

Having established themselves as apparel giants for over a decade, both H&M and Zara sales continue to grow exponentially. In terms of sales, the two brands go neck and neck, with H&M amounting to*** billion Swedish kroner (about ** billion euros) and Zara reaching nearly ** billion euros in their respective financial years. 

Brand transparency

As concerns about sustainability grow among consumers, many brands are now taking steps to be more transparent regarding their carbon footprint and article production. In 2024, H&M scored over ** points overall, with the financing decarbonization area having the highest and maximum rating of 100. On the other hand, Zara scored just above ** points, scoring its highest rating in the just transition and advocacy area. According to the source, financing decarbonization encompasses all efforts to finance the decarbonization of fossil fuels to renewable energy, while just transition employs strategies to minimize negative impacts to workers, communities, and stakeholders.