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Sales revenue of the leading luxury watch brands worldwide in 2024 (in million U.S. dollars)

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Sources

Release date

February 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

All figures have been estimated by the source(s). Figures have been rounded and converted to USD from CHF given by the source(s). Exchange rate of CHF:USD of 1:1.1362 was used (2024 average).

Citation formats

Leading global luxury watch brand sales 2024

Published by
Bruna Rocco,
May 22, 2025

The Rolex brand generated approximately ** billion U.S. dollars in sales revenue in 2024, making it the leading luxury watch brand in the world. Richemont's Cartier brand was the second leading watch brand in terms of sales; however, there was a significant gap between Rolex and Cartier in second place. 

Luxury watches 


The global luxury watch market is a multi-billion U.S. dollar industry. Luxury watches are a combination of precision, quality, luxury, design, perfect workmanship and tradition, together with specialist technology. Swiss watches are synonymous with the term luxury, with many of the most famous watch brands in the world coming from Switzerland. A number of watch brands feature in the most valuable global luxury brands.

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Financial information

6

Business segments

5

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6

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Topics

Swiss watch industryGlobal personal luxury goods industryLuxury watch industrySwitzerlandLuxury goods in Europe
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