The brand value of Gucci amounted to approximately *billion dollars in 2025, a decrease compared to the previous year. Gucci is worth significantly more than at the start of the displayed time period, and even since 2018 has seen considerable growth of almost billion dollars.
How popular is Gucci?
Gucci is one of the most renowned fashion brands in the world, with a brand awareness among luxury fashion owners with a recognition of **Ìý±è±ð°ù³¦±ð²Ô³Ù in the UK in 2024. In the U.S., over one-third of luxury fashion owners owned a Gucci product in that year. Gucci’s reputation is so widespread that a Hollywood film, House of Gucci, was made, based around the history of the company.
Luxury competition
While it may be the best known, Gucci’s value is not the highest among all luxury brands, however. Louis Vuitton (Moet Hennesy Louis Vuitton) took that crown in 2024 with a value of **** billion U.S. dollars. Chanel’s brand value was also greater than Gucci’s. Gucci is owned by Kering, along with other luxury brands, such as Yves Saint Laurent and Bottega Veneta. Gucci is the brand with the largest share of Kering’s revenue at ***percent.
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Brand Finance. (November 10, 2025). Brand value of Gucci worldwide from 2016 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/980720/gucci-brand-value-worldwide/
Brand Finance. "Brand value of Gucci worldwide from 2016 to 2025 (in million U.S. dollars)." Chart. November 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/980720/gucci-brand-value-worldwide/
Brand Finance. (2025). Brand value of Gucci worldwide from 2016 to 2025 (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/980720/gucci-brand-value-worldwide/
Brand Finance. "Brand Value of Gucci Worldwide from 2016 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Nov 2025, /statistics/980720/gucci-brand-value-worldwide/
Brand Finance, Brand value of Gucci worldwide from 2016 to 2025 (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/980720/gucci-brand-value-worldwide/ (last visited July 24, 2026)
Brand value of Gucci worldwide from 2016 to 2025 (in million U.S. dollars) [Graph], Brand Finance, November 10, 2025. [Online]. Available: /statistics/980720/gucci-brand-value-worldwide/