The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15’000 international print, 750’000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Missing percentage points to 100 percent are due to rounding.
Citation formats
Worldwide media perception of NS 2020, by characteristic
This statistic illustrates the media perception of the Dutch brand Nederlandse Spoorwegen (NS) in 2020, broken down by characteristic. According to data published by , *** percent of analyzed media content described NS' innovation in a positive manner.
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Adwired AG. (October 21, 2020). Worldwide media perception of the Dutch brand Nederlandse Spoorwegen (NS) in 2020, by characteristic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/973263/worldwide-media-perception-of-ns/
Adwired AG. "Worldwide media perception of the Dutch brand Nederlandse Spoorwegen (NS) in 2020, by characteristic." Chart. October 21, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/973263/worldwide-media-perception-of-ns/
Adwired AG. (2020). Worldwide media perception of the Dutch brand Nederlandse Spoorwegen (NS) in 2020, by characteristic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/973263/worldwide-media-perception-of-ns/
Adwired AG. "Worldwide Media Perception of The Dutch Brand Nederlandse Spoorwegen (Ns) in 2020, by Characteristic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2020, /statistics/973263/worldwide-media-perception-of-ns/
Adwired AG, Worldwide media perception of the Dutch brand Nederlandse Spoorwegen (NS) in 2020, by characteristic ÌÇÐÄÆƽâ°æ, /statistics/973263/worldwide-media-perception-of-ns/ (last visited July 31, 2026)
Worldwide media perception of the Dutch brand Nederlandse Spoorwegen (NS) in 2020, by characteristic [Graph], Adwired AG, October 21, 2020. [Online]. Available: /statistics/973263/worldwide-media-perception-of-ns/
