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Share of online shoppers purchasing books in Italy in 2020 and 2021, by channel

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Source

Release date

December 2021

Region

Italy

Survey time period

March 2020 to September 2021

Number of respondents

4,000 respondents

Age group

15-74 years

Special properties

have read books over the past 12 months

Supplementary notes

Multiple answers were possible.

Citation formats

Books online shoppers in Italy 2020-2021, by channel

Published by
Yihan Ma,
Dec 6, 2021
Amazon was the most popular online platform for books purchases in Italy, a survey revealed. In September 2021, about **** in *** Italian book readers would shop on Amazon.it. Other Italian marketplaces like Ibs or Feltrinelli registered a preference rate below *** percent, although outdoing other online stores and e-commerce sites of publishing houses.
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