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Share of e-commerce sales in the fast moving consumer goods (FMCG) market in Italy as of June 2023, by segment

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Sources

Release date

June 2023

Region

Italy

Survey time period

YTD week 21 2023

Special properties

NielsenIQ eCommerce Sellout Tracking

Supplementary notes

Citation formats

FMCG e-commerce penetration in Italy 2023, by segment

Published by
Yihan Ma,
Nov 21, 2023
Pet care had the highest e-commerce share of sales among fast moving consumer goods in Italy. As of June 2023, *** percent of per care products' sales were made online. In turn, e-commerce contributed to only *** and *** percent of grocery and beverages sales, respectively.
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