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Market share of consumer electronics in the Netherlands as of December 2018

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Source

Release date

December 2018

Region

Netherlands

Survey time period

Autumn (in Dutch: najaar) 2018; the source states it put extra attention to surveying household with an ethnic background as well as elderly people

Number of respondents

4,000 respondents

Special properties

households

Method of interview

Telephone interviews and online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Citation formats

Online consumer electronics market share in the Netherlands 2018

Published by
Yihan Ma,
Mar 21, 2019
This statistic shows the market share of online purchases of consumer electronics in the Netherlands as of December 2018. The source uses its own methodology to calculate the online market share, the so-called "theoretical market share" (in Dutch: theoretisch marktaandeel), in response to numbers reported by the Dutch e-commerce association Thuiswinkel.org. During the survey, Dutch households indicated that ** percent of them bought computers, tablets and their accessories online. On average, this ** percent spent ** percent of their total budget online. That (** times ****) would lead to a theoretical market share of approximately ** percent, which was the third highest of all product segments in the Netherlands.
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