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This statistics shows the results of a survey in which internet users in the Netherlands were asked to list the online shopping smartphone apps they used the most, leading to a ranking of the ** apps with the highest reach in the country in 2018. The source mentions that Dutch consumers increasingly have started to use cross-border (foreign) apps when it comes to e-commerce purchases. An example of this is Wish, which ranked fifth in 2018 but was not yet in the Netherlands in 2016.

When looking at online revenue made in the Netherlands in 2017, Zalando's revenue was considerably higher than, for example, Amazon. Unlike other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience.