This statistic presents the leading twenty home care brands in the United States in 2024, ranked by household penetration. That year, Dawn was the leading brand for home care in the United States, with a household penetration rate of **** percent.
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Kantar Worldpanel, & YouGov. (September 12, 2025). Leading home care brands' household penetration rates in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/945305/home-care-brands-household-penetration-rates-us/
Kantar Worldpanel, und YouGov. "Leading home care brands' household penetration rates in the United States in 2024." Chart. September 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/945305/home-care-brands-household-penetration-rates-us/
Kantar Worldpanel, YouGov. (2025). Leading home care brands' household penetration rates in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/945305/home-care-brands-household-penetration-rates-us/
Kantar Worldpanel, and YouGov. "Leading Home Care Brands' Household Penetration Rates in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2025, /statistics/945305/home-care-brands-household-penetration-rates-us/
Kantar Worldpanel & YouGov, Leading home care brands' household penetration rates in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/945305/home-care-brands-household-penetration-rates-us/ (last visited July 30, 2026)
Leading home care brands' household penetration rates in the United States in 2024 [Graph], Kantar Worldpanel, & YouGov, September 12, 2025. [Online]. Available: /statistics/945305/home-care-brands-household-penetration-rates-us/
