Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology .
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Most chosen home care brands in the United States in 2024, by consumer reach points
This statistic presents the leading twenty home care brands in the United States in 2024, ranked by consumer reach points. That year, Tide was the leading brand for home care in the United States, with approximately million consumer reach points. Dawn and Clorox ranked in second and third place, with million and million consumer reach points, respectively.
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Kantar Worldpanel, & YouGov. (September 12, 2025). Leading 20 home care brands in the United States in 2024, by household reach (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel, und YouGov. "Leading 20 home care brands in the United States in 2024, by household reach (in million Consumer Reach Points)." Chart. September 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel, YouGov. (2025). Leading 20 home care brands in the United States in 2024, by household reach (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel, and YouGov. "Leading 20 Home Care Brands in The United States in 2024, by Household Reach (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2025, /statistics/945267/most-chosen-home-care-brands-us/
Kantar Worldpanel & YouGov, Leading 20 home care brands in the United States in 2024, by household reach (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/945267/most-chosen-home-care-brands-us/ (last visited July 26, 2026)
Leading 20 home care brands in the United States in 2024, by household reach (in million Consumer Reach Points) [Graph], Kantar Worldpanel, & YouGov, September 12, 2025. [Online]. Available: /statistics/945267/most-chosen-home-care-brands-us/
