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Household penetration rate of leading home care brands in the United Kingdom (UK) in 2024

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Sources

Release date

June 2026

Region

United Kingdom

Survey time period

2024

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

Citation formats

Leading home care brands' household penetration rate in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2026

In 2024, Fairy was the home care brand with the highest penetration rate in the UK, with nearly ** percent of households buying the brand. Domestos ranked in second place, with a penetration rate of **** percent.

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