| Characteristic | Spedning in million U.S. dollars |
|---|---|
| - | - |
| - | - |
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March 2017
United States
2015 and 2016
measured media only
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included: direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
