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What are the most relevant sources of information about luxury for you?

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Sources

Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

approx. 1000

Age group

up to 50 years*

Special properties

luxury buyers on Farfetch.ru

Method of interview

Online survey

Supplementary notes

* The source defines Millennials as up to 30 years and Generation X as 30 to 50 years.

Citation formats

Important sources of information for luxury consumers in Russia 2018, by generation

Published by
Bruna Rocco,
Sep 12, 2018
This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked about the most relevant sources of information about luxury for them. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that ** percent of Millennials agreed that the internet was the most relevant channel of information for luxury items.
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Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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