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Facial cosmetic unit sales in the United States in 2025, by segment (in million units)

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Release date

2025

Region

United States

Survey time period

52 weeks ended May 18, 2025

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended May 18, 2025.

Figures have been rounded.

Citation formats

U.S. facial cosmetic unit sales by segment 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2026

In 2025, unit sales of facial cosmetics in the United States were highest for foundation, with approximately **** million units of the product being sold. In the same time frame, the blush segment in the United States generated sales of nearly **** million units.

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Color cosmetics in the U.S.Cosmetics industry in the U.S.Men's shaving in the U.S. - statistics & factsCosmetics industryU.S. skin care market
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