In 2024, around 43 percent of U.S. female consumers taking part in a survey stated that they wore makeup daily or weekly. This is a smaller share compared to just five years before. In fact, in the period of time considered, the number of women who used makeup only monthly or occasionally has increased.
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CivicScience. (June 5, 2024). Usage of makeup among women in the United States from 2019 to 2024, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1500034/usage-of-makeup-among-us-women/
CivicScience. "Usage of makeup among women in the United States from 2019 to 2024, by frequency." Chart. June 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1500034/usage-of-makeup-among-us-women/
CivicScience. (2024). Usage of makeup among women in the United States from 2019 to 2024, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1500034/usage-of-makeup-among-us-women/
CivicScience. "Usage of Makeup among Women in The United States from 2019 to 2024, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2024, /statistics/1500034/usage-of-makeup-among-us-women/
CivicScience, Usage of makeup among women in the United States from 2019 to 2024, by frequency ÌÇÐÄÆƽâ°æ, /statistics/1500034/usage-of-makeup-among-us-women/ (last visited July 27, 2026)
Usage of makeup among women in the United States from 2019 to 2024, by frequency [Graph], CivicScience, June 5, 2024. [Online]. Available: /statistics/1500034/usage-of-makeup-among-us-women/
