Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation
Characteristic
Share of respondents
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The question was phrased by the source as follows: "Thinking about social networking, how much do you agree with the following statements? - I spend more effort maintaining my social media image and connections than in-person relationships."
Age groups are defined as follows:
- Trailing Millenials: 14-27 years
- Leading Millenials: 28-33 years
- Xers: 34-50 years
- Boomers: 51-69 years
- Matures: 70 years and older
Citation formats
People spending a lot of effort with social media image Australia 2017 by generation
The graph shows the share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation. During the survey period, around ** percent of Australians aged 28 to 33 years stated that they spent more effort maintaining their social media image and connections than in-person relationships.
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Deloitte. (August 14, 2017). Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/888884/australia-share-of-people-spending-more-effort-with-social-media-image-than-with-personal-relationships/
Deloitte. "Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation." Chart. August 14, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/888884/australia-share-of-people-spending-more-effort-with-social-media-image-than-with-personal-relationships/
Deloitte. (2017). Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/888884/australia-share-of-people-spending-more-effort-with-social-media-image-than-with-personal-relationships/
Deloitte. "Share of People Who Spend More Effort Maintaining Their Social Media Image and Connections than In-person Relationships in Australia in 2017, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Aug 2017, /statistics/888884/australia-share-of-people-spending-more-effort-with-social-media-image-than-with-personal-relationships/
Deloitte, Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation ÌÇÐÄÆƽâ°æ, /statistics/888884/australia-share-of-people-spending-more-effort-with-social-media-image-than-with-personal-relationships/ (last visited August 01, 2026)
Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation [Graph], Deloitte, August 14, 2017. [Online]. Available: /statistics/888884/australia-share-of-people-spending-more-effort-with-social-media-image-than-with-personal-relationships/
