Among individuals that completed at least one online purchase in the last 12 months; Only among the 65% of population with the highest income.
Method of interview
Online survey
Supplementary notes
* Including respondents from 51 countries. The source does not specify the countries where the survey was conducted.
The source does not provide an exact date for data collection.
Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
Latin America: main sources for online shopping 2017, by website type
The graph presents the results of a survey on online shopping conducted in the last 12 months in Latin America as of June 2017. Within this time period, it was found that more than ** percent of online purchases were made directly via the website of the retailer, whereas online retailers captured nearly ** percent of online purchases.
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KPMG. (June 29, 2017). Distribution of most recent purchases among online shoppers in the last 12 months in Latin America as of June 2017, by type of website [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/825393/distribution-online-purchases-latin-america-website-type/
KPMG. "Distribution of most recent purchases among online shoppers in the last 12 months in Latin America as of June 2017, by type of website." Chart. June 29, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/825393/distribution-online-purchases-latin-america-website-type/
KPMG. (2017). Distribution of most recent purchases among online shoppers in the last 12 months in Latin America as of June 2017, by type of website. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/825393/distribution-online-purchases-latin-america-website-type/
KPMG. "Distribution of Most Recent Purchases among Online Shoppers in The Last 12 Months in Latin America as of June 2017, by Type of Website." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jun 2017, /statistics/825393/distribution-online-purchases-latin-america-website-type/
KPMG, Distribution of most recent purchases among online shoppers in the last 12 months in Latin America as of June 2017, by type of website ÌÇÐÄÆÆ½â°æ, /statistics/825393/distribution-online-purchases-latin-america-website-type/ (last visited July 29, 2026)
Distribution of most recent purchases among online shoppers in the last 12 months in Latin America as of June 2017, by type of website [Graph], KPMG, June 29, 2017. [Online]. Available: /statistics/825393/distribution-online-purchases-latin-america-website-type/