The source defines early adopters as there who "want to be the first to have the latest electronic equipment, are willing to pay almost anything for an electronic product and actively want to be a source of information on electronic equipment to others."
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Early adopter Millennials' media usage in the U.S. in 2013
The statistic presents information on media and device usage among early adopter Millennials in the United States in March 2013. According to the data provided by Experian, 64 percent of persons in this age group used game consoles on a weekly basis.
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Experian, & MarketingCharts. (March 20, 2013). Early adopter Millennials' weekly media and device usage in the United States in March 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/272296/early-adopter-millenials-media-usage-in-the-us/
Experian, und MarketingCharts. "Early adopter Millennials' weekly media and device usage in the United States in March 2013." Chart. March 20, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/272296/early-adopter-millenials-media-usage-in-the-us/
Experian, MarketingCharts. (2013). Early adopter Millennials' weekly media and device usage in the United States in March 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/272296/early-adopter-millenials-media-usage-in-the-us/
Experian, and MarketingCharts. "Early Adopter Millennials' Weekly Media and Device Usage in The United States in March 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2013, /statistics/272296/early-adopter-millenials-media-usage-in-the-us/
Experian & MarketingCharts, Early adopter Millennials' weekly media and device usage in the United States in March 2013 ÌÇÐÄÆƽâ°æ, /statistics/272296/early-adopter-millenials-media-usage-in-the-us/ (last visited July 27, 2026)
Early adopter Millennials' weekly media and device usage in the United States in March 2013 [Graph], Experian, & MarketingCharts, March 20, 2013. [Online]. Available: /statistics/272296/early-adopter-millenials-media-usage-in-the-us/
