| Characteristic | Share of respondents |
|---|---|
| Convenience and ease of purchase | 52% |
| Variety and availability | 41% |
| Emotional connection | 39% |
| Additional benefits and payment options | 36% |
| Logistics benefits (delivery, shipping, etc.) | 34% |
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Source
Sources
Release date
March 2026
More information
Region
Mexico
Survey time period
February 2026
Number of respondents
836 respondents
Age group
18 years and older
Special properties
among internet users that purchased something in the last 12 months
Method of interview
Online panel
Supplementary notes
The question was phrased by the source as follows: "¿Cuáles son las razones por las que compras productos y/o servicios por internet?" ("What are the reasons why you buy products and/or services online?")
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