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How can advertisements help influence in your decision making process?

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Source

Release date

December 2017

Region

United Kingdom (Great Britain)

Survey time period

March 30 to April 7, 2017

Number of respondents

1001*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Generation Z (n=244); Millennials (n=245); Generation X (n=261); Boomers (n=251).

Citation formats

Advertising influence on travel decision making in Great Britain 2017, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 20, 2018
This statistic shows the results of a survey conducted in 2017 in which British travelers were asked how advertisements can help influence their decision making process when booking travel. The results are broken down by generation. Appealing imagery in the ad was most influential for Generation Z and Millennials at ** percent and ** percent respectively. Imagery was less influential for Boomers. For them, informative content was considered more persuasive (** percent).
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Topics

Travel and tourism industry advertising in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Television advertising in the U.S.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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For teams of up to 99 users
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