| Characteristic | Generation Z | Millennials | Generation X | Boomers |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
Release date
December 2017
More information
Region
United Kingdom (Great Britain)
Survey time period
March 30 to April 7, 2017
Number of respondents
1001*
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
* Generation Z (n=244), Millennials (n=245), Generation X (n=261), Boomers (n=251).
** British travelers were asked to go through a small number of different screens in order to identify which consideration would be most important to them in
terms of how they choose a vacation/holiday and which consideration would be least important to them in terms of how they choose to purchase a vacation/holiday.
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