* The length of time between a search and departure date.
Sojern’s quarterly insights reports are based on the rigorous analysis of more than a billion traveler intent data points, obtained through Sojern’s unique partnerships with some of the world’s most renowned travel brands. The insights available through this analysis enable brands to deliver the right messages to the right traveler at the right time through display, video, mobile, and social advertising. Our analysis is based on airport level data which is then aggregated to countries and regions. All of the insights are based on very specific data sets as provided by Sojern's data partners.
Citation formats
Number of days North Americans searched for travel before trip departure 2017
This statistic shows the share of travel searches performed by North Americans, by the number of days the search took place before the trip departure date during the second quarter of 2017. In this period, 33 percent of travel searches by North Americans took place 60 days or more before departing for the trip.
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WIT. (August 15, 2017). Number of days North Americans searched for travel before trip departure in Q2 2017* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/529243/days-north-americans-researched-before-trip/
WIT. "Number of days North Americans searched for travel before trip departure in Q2 2017*." Chart. August 15, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/529243/days-north-americans-researched-before-trip/
WIT. (2017). Number of days North Americans searched for travel before trip departure in Q2 2017*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/529243/days-north-americans-researched-before-trip/
WIT. "Number of Days North Americans Searched for Travel before Trip Departure in Q2 2017*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2017, /statistics/529243/days-north-americans-researched-before-trip/
WIT, Number of days North Americans searched for travel before trip departure in Q2 2017* ÌÇÐÄÆƽâ°æ, /statistics/529243/days-north-americans-researched-before-trip/ (last visited July 23, 2026)
Number of days North Americans searched for travel before trip departure in Q2 2017* [Graph], WIT, August 15, 2017. [Online]. Available: /statistics/529243/days-north-americans-researched-before-trip/
