As of June 2025, the penetration rate of online travel booking in China reached percent with *** million internet users having used the services. Trip.com was the largest online holiday booking platform in the country.
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CNNIC. (July 21, 2025). Penetration rate of online travel booking in China from 2015 to June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC. "Penetration rate of online travel booking in China from 2015 to June 2025." Chart. July 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC. (2025). Penetration rate of online travel booking in China from 2015 to June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC. "Penetration Rate of Online Travel Booking in China from 2015 to June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2025, /statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
CNNIC, Penetration rate of online travel booking in China from 2015 to June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/ (last visited August 01, 2026)
Penetration rate of online travel booking in China from 2015 to June 2025 [Graph], CNNIC, July 21, 2025. [Online]. Available: /statistics/1117742/china-penetration-rate-of-internet-travel-booking-users/
