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In Italy, Facebook dominates the ranking of most used social media. In 2018, ** percent of its users browsed on Facebook more times a day or a week, while only percent logged in occasionally. YouTube followed with ** percent of regular users and ** percent of occasional ones.

Facebook regular users 

A survey conducted in the same year showed that women and men tend to use Facebook differently. In terms of frequency, women used Facebook more regularly. About ** percent of Italian female users stated to use Facebook almost always. The same share among male users was about ** percent.

Facebook use

Facebook is not just a social network and a media platform. It is the provider of the second most used instant messaging app. In 2018, ** percent of Italian users chatted on the mobile app of Facebook Messenger, while WhatsApp was used by ** percent of mobile users.