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How could your hotel loyalty program be improved?

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Source

Release date

December 2017

Region

Italy

Survey time period

2017

Special properties

Business travelers

Supplementary notes

This question was phrased by the source as follows: "Come potrebbe migliorare la propria offerta il tuo principlae programma di fedelta' alberghiera?"
Two answers were possible.

Citation formats

Italy: improvement of hotel loyalty programs in 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2018
This statistic shows the results of a survey on the hotel loyalty programs' improvements preferred by Italian business travelers in 2017. According to the survey results, roughly ** percent of the respondents would like to have benefits that do not expire, whereas **** of the interviewees suggested a credit card which allows to get benefits in all the purchases as a desired improvement of their hotel loyalty program.
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