Domestic tourism in Japan - statistics & facts
From the snow-covered landscapes in the northernmost prefecture of Hokkaido to the sunny beaches on the southern island of Okinawa, Japan's incredible geographic diversity offers tourists ample travel choices. A fair share of the roughly 124 million inhabitants of the Japanese archipelago engage in travel, turning the domestic tourism segment into a multi-trillion Japanese yen market that is the main pillar of the travel and tourism industry in Japan. The industry generates demand in various areas of Japan's economy, including in accommodation, transportation, gastronomy, shopping, and entertainment. Following a setback during the COVID-19 pandemic period, the segment recovered, continuing its growth trajectory, and set a record in terms of revenue in 2024.
