| Characteristic | Share of social media users |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
June 2017
Region
China
Survey time period
2017
Number of respondents
Over 100,000 real-ID registered users (behavior data); 12,000 households (purchasing data)
Method of interview
Online survey
Supplementary notes
The report is based on the following methodologies:
online polling, data mining, mobile behavior data analysis and cross-analysis of purchasing data with social behavior data
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