Group Buying in China - Statistics & Facts
According to China E-Business Research Center, an independent research institute, the transaction value of the group buying market in China reached 34.89 billion yuan (US$5.5 billion) in 2012. The group buying market researcher and daily deal aggregator Tuan800, made a slightly more modest estimate of 21.39 billion yuan (US$3.4 billion) in 2012. About 47 percent of transactions were made on the ten leading independent daily deals websites. Group buying sites that belong to larger e-commerce companies on the other hand, made up 41 percent of transactions made. These are normally smaller subsidiary companies that are part of a larger grouping of businesses. Alibaba’s Juhuasuan is one such example.
