Generations defined as:
Gen Z: 16-21 years
Millennials: 22-35 years
Gen X: 36-55 years
Boomers: 56+ years
These age bands have been weighted to represent the UK
population, as has gender (49% male, 51% female)
Citation formats
Individuals who believed that winning is important in the UK in 2017
This statistic displays the share of respondents who believed that winning is more important than how you win in the United Kingdom (UK) in 2017. Of the different generational groups identified, the group who agreed with this the most was the Gen Z group, with ** percent stating that winning is more important than how you win. The generational group who agreed with this the least was the Boomer group, with only *** percent from this group agreeing that winning is more important than how you win.
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Office for National Statistics (UK). (November 6, 2017). Share of generational groups who believed that winning is more important than how you win in the United Kingdom (UK) in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/789771/individuals-who-believed-that-winning-is-important-in-uk/
Office for National Statistics (UK). "Share of generational groups who believed that winning is more important than how you win in the United Kingdom (UK) in 2017." Chart. November 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/789771/individuals-who-believed-that-winning-is-important-in-uk/
Office for National Statistics (UK). (2017). Share of generational groups who believed that winning is more important than how you win in the United Kingdom (UK) in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/789771/individuals-who-believed-that-winning-is-important-in-uk/
Office for National Statistics (UK). "Share of Generational Groups Who Believed That Winning Is More Important than How You Win in The United Kingdom (Uk) in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2017, /statistics/789771/individuals-who-believed-that-winning-is-important-in-uk/
Office for National Statistics (UK), Share of generational groups who believed that winning is more important than how you win in the United Kingdom (UK) in 2017 ÌÇÐÄÆƽâ°æ, /statistics/789771/individuals-who-believed-that-winning-is-important-in-uk/ (last visited July 29, 2026)
Share of generational groups who believed that winning is more important than how you win in the United Kingdom (UK) in 2017 [Graph], Office for National Statistics (UK), November 6, 2017. [Online]. Available: /statistics/789771/individuals-who-believed-that-winning-is-important-in-uk/
